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Bulk Email Marketing Resources in India |
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Bulk Email Marketing Resources |
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Welcome to the Bulk email marketing resource center. We have put together a collection of email marketing articles, resources, tools, software products, links and a glossary of terms for everything you need to get started with email marketing.Online marketing has become a vital component for every company with an online web presence. Whether your sell a product or service, keeping your customers informed via email marketing is one of the most effective ways to communicate with your clientele. Bulk email marketing can also be an effective way to acquire new customers.
Email marketing is no longer as easy as it once was. ISP blocking and filtering has made it more and more difficult to reach your customers even though they desire to receive your communications. This web site has many answers to these challenges you will face.If you are just getting started and are unfamiliar with the many terms in email marketing, we suggest you start in our glossary section. More advanced users may wish to jump right to our Articles and Resources pages. |
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| In general, the term “email marketing” includes every email sent to customers, potential customers or public venues, such as trade show attendees. However, for the most part, email marketing usually refers to the following scenarios: |
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| -› Email marketing can be direct promotional emails sent to try and obtain new clients or sway existing customers to buy again or expand the products or services they’ve already purchased or subscribed to |
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| -› Email marketing can also be emails sent that are intended to advance client loyalty, develop the customer relationship and build brand awareness and loyalty |
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To give you an idea, email marketing is the digital equivalent of direct mail, which can be a promotional postcard or flyer. Most organizations these days also send an electronic version of their newsletter rather than sending a print copy of a newsletter. This is one of email marketing’s greatest advantages, too—digital marketing is greener, the cost of printing is no longer involved and there’s no need to wait for the post office to deliver the mail!
In addition to the above reasons, email marketing is so popular because sending email is incredibly cost-effect, you can reach people directly, it’s a proven method of marketing and as of 2010, email marketing still has an ROI of $43 for every marketing dollar spent! |
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