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Bulk Email Marketing Solutions Comparison

 
-› Most of the Bulk email marketing tracking software cost at least tens or hundreds of US dollars. Popular brands of this software include iContact, Email Marketing Director, EliteEmail, e-Campaign, Handymailer, Group Mail, etc. They can be run under Windows, Linux, or Mac.
 
-› An advertiser can also choose an online web-based email marketing service, which costs from a few cents to one US dollar per thousand receivers.
 
-› At the same time, there are several kinds of free bulk email marketing software available for download in Internet. Small or home business owners can use this freeware to reduce their costs.
 

Legal Direct Email Marketing Solutions

 
Direct email marketing campaigns may face some legal problems. It is legal when gathering new mailing list users and sending email in the following ways:
 
-› An email sender should gather mailing lists from people that have agreed to receive emails from him. Sending emails to addresses gathered automatically by robot
 
-› software or created mechanically by email-address-making software are prohibited by the CAN-SPAM Act. Gathering mailing lists through opt-in email marketing software is one of the best ways to collect this data.
 
-› The subject line of an email should be consistent with the content. It should not mislead the receiver to open the email.
 
-› Email marketing software users should manage their business legally and avoid sending illegal messages or sexually explicit materials.
 
-› An email sender should offer opt out systems for receivers. Sending emails to receivers who have requested the sender to cease sending messages are prohibited.
 

Compare Free Email Marketing Blast Software

 
Knowing the legal problems, marketers can choose and use free email broadcast in the right way:
 
-› Email Marketing Professional is free mass email marketing software. It has a function of automatic unsubscribe and bounce-back handling, which helps users stay compliant with CAN-SPAM Act by checking for unsubscribers. It is unlimited for any user.
 
-› SendBlaster is HTML bulk email blast software. Its free version can send 100 emails a day, while the unlimited Pro version costs 75 Euro for a lifetime license. It offers an opt-in subscription module, through which a user can gather new mailing lists from his website legally. 100 emails a day may be not a big number. But they are good for small business owners who send a weekly marketing newsletter to no more than 700 clients.

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