Bulk Email Marketing |
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Bulk email marketing refers to a form of marketing that involves sending the same, or nearly identical, message to multiple email recipients. This type of campaign requires special software that takes each individual email address from a pre-existing list, and distributes a single message to each one. The number of recipients can range from hundreds to thousands, depending on campaign objectives.
Though it is generally viewed as a direct marketing tool used by large companies, bulk email can be used by small businesses and individuals as well. Someone might use it to send out dinner invitations, share family photos, or spread the news on a special event. In this scenario, bulk emailing objectives vary by the individual, and the messages are usually only distributed to friends or family the person actually knows. Businesses launch bulk email marketing campaigns as a means of promoting products or services to consumers. It can be used to reach prospective customers as well as existing clients. Some companies create multiple versions of their bulk email and craft unique messages targeted at individuals or specific groups of consumers. |
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BENEFITS OF BULK EMAIL MARKETING: |
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| Direct communication with prospects and customers - Bulk email allows direct business to consumer or business to business messaging and also allows for two-way exchanges. Messages can be in the form of a letter, an electronic coupon, a colorful and dramatically designed HTML message, or streaming video and sound encased in a rich media message. |
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| Interactivity - Unlike a print ad, television commercial, radio spot, direct snail mail, or any other offline media, a promotion via bulk email encourages and facilitates direct and immediate interactivity. The message is clear - "Click here to get this.” |
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Lower cost – Compared to other forms of marketing media, bulk email can be extremely inexpensive on a cost per piece or cost per email basis, regardless of whether you are in prospecting mode or client update mode.
Millions of people use email. In fact, for many people, it has replaced the telephone and postal (snail mail) as the preferred method of communication. Therefore, on a marketing level, bulk email marketing is the preferred choice. An email pushes a message directly into an individual’s inbox and does not have to wait for a radio spot, magazine issue, or a television commercial in order to make its debut. Most importantly, bulk email allows the sender to communicate on a one to one basis through the use of personalized language.
With the rise of the Internet as the choice of gathering information, the dream of one to one marketing is fast becoming a reality. So why are marketers choosing bulk email for their marketing needs? |
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Bulk email marketing is cheaper - Unlike people that receive postal mail and telemarketing solicitations, most consumers who receive email offers have voluntarily given marketers their choice of what products or service that they are interested in. Hence, conversation rate is higher and the cost of deploying a bulk email campaign is a lot
cheaper than sending mass flyers or catalogs. |
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Bulk email advertising is faster - Unlike postal mail campaigns that often take weeks to get prepared and into the hands of potential customers, an email campaign is sent out immediately and delivers results in minutes. |
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| Did we mention bulk email is cheap? - Yes we did, but we need to emphasis the point again. Bulk email requires no paper, printing, or postal stamps. An average cost of a postal campaign is $10,000 to deliver 5,000 flyers, whereas an average of $5,000 in bulk email marketing budgets can deliver 10 times as many recipients. |
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Bulk Email Marketing Campaign |
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| Planning to carry out a bulk email marketing campaign? Beware! Bulk email marketing could lead you into trouble if you are not careful enough. How? Well it's that slang word again - 'Spam'. Before starting on an email marketing campaign it becomes almost inevitable for you to know what spam is all about and affiliate marketing how it is related, web hosting to bulk emailing when you actually don't have anything to do with it.You should also know how to find cheap web hosting for your email marketing campaigns Website Hosting. |
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So what is email spam? |
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Spam is a form of unsolicited promotional email which is sent in large numbers to people without their permission. So your bulk email marketing according to this definition can very much be compared to spam! So now what? Well, you will be happy to know that not many countries have strict laws against spam and depending on the normalcy of email content not many people get so annoyed by
junk mail as to report it to authorities. But of course anything's possible and it's always better not to take chances. So here are some tips to carry out a bulk email marketing campaign in the safest way. |
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Tips on bulk email marketing |
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| 1. Always go for permission email. What's that? A permission email is a form of solicited mail that the recipient has requested or opted for. Ways to make people opt into your email is by providing opt in space check box in your websites, advertising through other newsletters etc. |
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| 2. Keep the content of the email as low and to the point as possible. Most people get don't read longer mails and get annoyed if the emails have more content that use up more email space |
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| 3. Avoid attachments as far as possible. Attachments take more space and are seldom opened |
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| 4. Provide a working opt out option in the email. Providing an opt out box or service is the best way to avoid your mail from being framed as spam |
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| 5. As a best measure avoid sending html mails. Html mails generally don't load/open easily and are space grabbers that most people don't like. Although you can have an
option in your first mail regarding Html email |
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| 6. If you decide to provide links in your mails, make sure they are working and not broken |
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| 7. As far as possible try and address the recipient by his name |
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| 8. Always mail to a targeted audience |
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| 9. Decide on a subject line that is short and to the point. Personalize the subject it possible |
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| 10. Go through CAN-SPAM guidelines and try to get a rough idea of it |
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| 11. As a safety measure avoid buying email addresses from any vendor. Most of these email addresses will be far away from your target audience and the risk of your mails being termed as spam increases |
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| Email marketing is a strategy that is extremely cost effective, but the same time it can prove disastrous to a company's image. So follow the above tips and avoid any 'rise to fame fast' methods and we are sure you will be on the safe list. Good luck on your email marketing campaign. |
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