Bulk Email Regulations |
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| The CAN-SPAM Act sets the rules and requirements for commercial and bulk email. The law is not complicated but is very costly if ignored. Each individual email violating the CAN-SPAM Act is subject to penalties up to $16,000. The law also provides for criminal penalties when bulk email addresses are harvested or generated by sending random addresses. Marketers can stay in compliance with the law and send out a successful bulk email campaign. |
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No False Header Information |
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| Do not use misleading or false header information. The "From," "To," "Reply To" and originating domain and email address must accurately identify the business or person who initiated the email message. |
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No Deceptive Subjects |
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| Do not use deceiving subject lines. The message content must accurately be reflected in the subject line. |
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Use Proper Identification |
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| Identify the message. It is necessary to clearly and noticeably state the message is an advertisement. |
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Disclose the Location |
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| The message must have the sender's valid physical postal address, either a current street address, post office box or a private mailbox registered with a commercial mail receiving agency. |
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Allow Opting Out |
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| Inform recipients how to opt out of future emails. The email must have a clear explanation of how the receiver can opt out of emails in the future. A return email address or an easy Internet-based response system must be employed.
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Honor Requests |
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| Honor opt-out requests immediately. Senders must have the ability to process opt-out requests for at least 30 days after the bulk message is sent. Honor all opt-out requests within 10 business days. Selling or transferring opt-out email address is not allowed. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act. |
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