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Bulk Email Regulations

 
The CAN-SPAM Act sets the rules and requirements for commercial and bulk email. The law is not complicated but is very costly if ignored. Each individual email violating the CAN-SPAM Act is subject to penalties up to $16,000. The law also provides for criminal penalties when bulk email addresses are harvested or generated by sending random addresses. Marketers can stay in compliance with the law and send out a successful bulk email campaign.
 

No False Header Information

 
Do not use misleading or false header information. The "From," "To," "Reply To" and originating domain and email address must accurately identify the business or person who initiated the email message.
 

No Deceptive Subjects

 
Do not use deceiving subject lines. The message content must accurately be reflected in the subject line.
 

Use Proper Identification

 
Identify the message. It is necessary to clearly and noticeably state the message is an advertisement.
 

Disclose the Location

 
The message must have the sender's valid physical postal address, either a current street address, post office box or a private mailbox registered with a commercial mail receiving agency.
 

Allow Opting Out

 
Inform recipients how to opt out of future emails. The email must have a clear explanation of how the receiver can opt out of emails in the future. A return email address or an easy Internet-based response system must be employed.
 

Honor Requests

 
Honor opt-out requests immediately. Senders must have the ability to process opt-out requests for at least 30 days after the bulk message is sent. Honor all opt-out requests within 10 business days. Selling or transferring opt-out email address is not allowed. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act.

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