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Bulk Email Software Survey

 

In a (unscientific) survey of charities during June 2007, several ESP systems and two email management systems were in use. This is not a comprehensive listing but anecdotal dependant on the response of users. Survey results are briefly summarised below and a more detailed comparison chart also available (PDF document, requires Online Surveys are a great data collection method.

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ASP systems:

 
The most used ASP system is dotMailer, provided to charities by CharityeMail and Charities Technology Trust. This system received consistently excellent rating, easy to use, requiring little technical skills and cheap price band costing. All tools are available and it has excellent reporting.
 

Email Management Tools:

 

The two email management tools in use were phplist and Mailman:

 

Phplist

 
phplist, available from Tincan is a one-way email announcement delivery system. Reportedly easy to use, requiring little technical skill, and a low fixed cost. Of the replies received there was wide disagreement over which actions and tools were available which suggests a training issue. However, research on the system shows that most tools are available. Reporting was rated OK.
 

Mailman

 
Mailman, available from Greennet provides email discussion and e-newsletter list management. Reportedly easy to use, requiring little technical skills and low fixed cost. Does not have template manager or allow personalisation. Otherwise most tools are available and reporting rated OK.
 

Which bulk email software do you use?

 
If you use one of the above systems or another not mentioned please let us know. Please use the comments feature below to add a comment to the article so that we can keep it up to date. If you would like to add a system to the comparison charts please complete the questionnaire at www.suefidler.com/email_questionnaire so that we will have comparable information.

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