Bullet Proof Domain Name Tips |
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Like any trademark, logo or brand name, your domain name will represent part of your business identity. Your customers will associate your domain name with your particular service or product that you provide, that is if you name it correctly. Remember that your domain name will probably be used for several purposes, including your web site and email address. It will be an integral part of your online marketing exposure.
If the domain name that you select is easily remembered then you will attract more customers. People will use your web site to get immediate and convenient access to the information or service that you are providing. |
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Do's And Don'ts For Domain Name's |
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Business Name First |
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| Choose a Domain Name that is appropriate for your business. If you have a really long business name then try abbreviating it, but abbreviate it sensibly. Your business may have a nick name or brand known by your customers which might suit a better chance (See next tip). |
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Keep It Short And Sweet |
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| Keep your Domain Name short and simple. The shorter the name, the easier it is to remember or write down, and the less chance of your customers to remember it incorrectly. Restrict the domain name to one, two or three words at most. Give preference to words with fewer syllables and words that are easy to pronounce. Short is good, but don't use difficult to remember acronyms, such as qmxf. |
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Domain Name Format |
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| Domain names can generally be up to 67 characters long (including the extension), and contain two or more of the characters a-z, 0-9 and '-' (hyphen). Some domain names must be a minimum of 3 characters (not including the extension). Domain names cannot start or end with '-' (hyphen). Domain names are not case sensitive, therefore DomainName.co.nz and domainname.co,nz and DoMaInNaMe.co.nz are all equivalent. |
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Hyphens |
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| Do not use hyphens between words if possible. A domain name with hyphens is harder to describe when said aloud. It is commonly accepted that a domain name with multiple words does not include hyphens. An exception to this rule is when choosing a domain name that has many words or words that are hard to decipher. Consider using capitalization when displaying the domain name in marketing material instead. For example, SuperBaitAndTackle.co.nz is easier to read than superbaitandtackle.co.nz. |
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Domain Name Extensions |
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| There are a lot of domain extensions to choose from and one of the most common in New Zealand is the .co.nz, but it doesn?t mean that you should always get this particular Extension. There are also some other good reasons why you should go for other domain extensions like for example, .net.nz or .gen.nz. The domain name that is already taken as a .co.nz might be available there. |
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Take A Second Look |
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| Avoid selecting Domain Names with joining words that form unintentional words such as "Jeans Wearing" which can also be read as "Jean Swearing". If you must use the phrase as your Domain Name then use captialization in your marketing material such as JeansWearing.co.nz. As a last resort use a hyphen in the phrase such as jeans-wearing.co.nz to make it stand out.
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Visualization |
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| Use words that can be visualized. Vision is the strongest of human senses. Even better, use words that involve several of the 5 senses. This usually involves choosing more common nouns (names or objects), verbs (actions), and adjectives (descriptions). For example, the word "fire" is easily imagined. It includes strong cues in four of the five senses - visual (red and yellow flames), auditory (crackling and other noises), feeling (heat), and smell (smoke). |
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Pluralization |
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| It is best to use the appropriate plural in its right context. For example, newhomes.co.nz is probably better than newhome.co.nz if the web site is not relating to "a" particular home. If you have any doubts you can register both Domain Names. |
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Misspelt Words |
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| Avoid selecting Domain Names that are very similar to others. After all, you want your customers coming to you, not your gong to your competitors! An exception to this rule is if you register the Domain Name of a commonly misspelt word, in the hope of catching additional customers (also see the next tip). An example would be IndianBizaar.co.nz compared with the correctly spelt IndianBazaar.co.nz. |
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Long Domain Names |
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| A good strategy is to register an additional long Domain Name containing a list of relevant words for your business to achieve a higher ranking in some search engines. Several of the major search engines rank web sites much higher if the search terms are contained in the domain name. You can use up to 63 characters to create a long domain name with keywords and automatically redirect visitors to the real web site. |
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The Competitors Brand |
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| Before registering a Domain Name, check that you are not infringing an existing trademark or other brand name that rightfully belongs to another business or individual. An available Domain Name such as this does not necessarily give you the right to register and use it. |
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Sleep On It! |
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| Once you have decided on your domain name, before registering it, ask your family members or a few friends on their opinion about the Domain Name. For example, look at the Domain Name ExpertsExchange.co.nz, at first glance the name looks fine, but on closer inspection this Domain Name also reads as ExpertSexChange.co.nz! Sometimes it is best to sleep on it. |
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Ownership |
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| Remember, you don't 'own' your Domain Name. You're only renting it for a specified period. Don't let your Domain Name expire, or your competitors may grab it out from under you. |
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