Bulletproof Email Marketing Overview |
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We all know, that today is the era of online marketing. Without neglecting how the traditional marketing system started and work as well, we still cannot assume that online marketing is a thing in vain. More than that, online marketing can make thing more efficiently, short, and more real time in terms of delivering something to the community, clients and your customers.
In this topic we’ll talk about email marketing as a part of online marketing. Email marketing works best when marketers really know how to use it. Consumers welcome email if it is relevant and of value. In a recent survey, 45 percent of consumers indicated email is a “great way” for companies to stay in touch with their customers. By the way, what is Email Marketing? |
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What is Email Marketing? |
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Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance. Since the era of online marketing become very popular, it encourages that we have to promote our products in many ways such as Blog, Website, Forum, Social Media and
one of them is an Email. In this email option, just having an email address and spamming your contacts is not the best way to increase your products sales.Well, it’s okay. You could include these other wider definitions, most people when talking about Email Marketing are mainly using the term to describe building a list with a view to growing reader loyalty and making sales. |
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Brief History of Email Marketing |
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Email come into existence in the 1990’s as the internet was starting to become more popular. A business quickly figured out this was a great way to reach customers. It was also less expensive than mailing out advertisements to homes. By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Businesses spend a great deal of money creating email marketing campaigns that won’t be confused with spam.
In fact, email marketing hit a huge road block when spam filters became so popular. Many email marketing campaigns had to be altered as they were being wiped out by the filters. Businesses were losing money on the marketing campaigns and not getting any results. However savvy computer programmers and businesses soon learned that popular email marketing titles and headlines as well as using their real email address helped get the emails past the various spam filters. |
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Advantages of Email Marketing |
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Email Marketing seems to be a topic many bloggers want to know about. You can also read this article, benefits of providing blog email subscriptions into more email marketing tips
As just mentioned, a good email list, well run, can grow your reader loyalty. Hearing from you again and again with good content reminds readers of your value, especially if they take your advice and find it works for them. That said, the obvious reason why most people try email marketing is because it is profitable. This is because of the following attributes: |
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| -› Low Cost Communicating via email has many of the advantages of traditional direct mail but with much lower costs. |
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| -› Speed If you need to, you can get a message out to your entire list very fast. |
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| -› Ease (both for you and the reader) For your marketing to be a success it has to be easy for the recipient, but it helps that email marketing is easy for you too as it means you can do it yourself. |
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| -› Push While websites and RSS are “pull”, in that the visitor has to come to you, with email you can send your messages out, reminding and re-engaging readers. |
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| -› Personalized The more information you collect, the more messages can be tailored and personalized. Email also has the particularly special ability to segment, meaning you can split people off into smaller, more focused lists. |
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| -› Viral It’s so easy for people to forward your message on to others, spreading further than you could alone. |
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| -› Tracking Everything from how many emails were opened, through to each individual link click can be tracked, meaning you can hone your techniques and improve performance. |
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| -› Testing Along with tracking, you can test different subject lines, calls to action, use of images, and so on, to further improve your results. |
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| -› Complimentary Email, while an excellent tactic, does not replace your other marketing activities but compliments them extremely well. Combining multiple tactics can build very profitable marketing campaigns. |
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| -› Opt-In Perhaps most important, the best email lists are always opt-in, meaning you have permission to contact the person. This permission is very powerful and should not be underestimated. |
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Disadvantages of Email Marketing |
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| -› Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems. |
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| -› Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems. |
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| -› Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems. |
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| -› Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences. |
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| -› Resource intensive. Although email offers great opportunities for targeting, personalisation and more frequent communications, additional people and technology resources are required to deliver these. |
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I can never imagine that emails go so quick! Now I know whether an email arrives immediately after I click 'send' button. Thank you providing this helpful software. I will recommend this software to all my friends. ... 
