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Choosing the Right Bulk Mail Inkjet System |
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| Five years ago, choosing the right inkjet system to print addresses on bulk mail pieces was simple-you either spent a lot on the system and bought cheap ink, or you spent a lot on ink, and bought a cheap system. Those two choices still exist, but now bulk mailers can choose a middle-ground inkjet system called the Domino L-series Printer. Here's a basic comparison of the three available solutions. |
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High Priced Bulk Mail Inkjet Systems |
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The most expensive systems use continuous flow technology (also called binary array) to deliver ink. The print heads for these systems are costly, but they last longer than other types. The cost of ink, however, is very low. So you spend more now, but save over a long period of time.
Not only is the ink cheaper, it dries much faster than other systems. They also have a much longer throw distance (the distance that the print heads will "throw" ink onto the mail piece without sacrificing print quality). |
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| But of all systems, the print quality in general is lowest for these systems. If your jobs come in all shapes and sizes, and you simply need a readable address, then continuous flow will work. However, if you need higher quality, you might do better with another system. |
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Low Priced Bulk Mail Inkjet Systems |
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| The less expensive system for bulk mail is the thermal inkjet system. The equipment itself is just as durable as the equipment used for continuous flow, but it costs less because it doesn't contain those high-priced print heads. Instead, the print head is located on the cartridge itself. So every time you add ink, you replace the entire print head. Unfortunately, that means the ink itself will cost more. |
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| Despite that, many bulk mailers choose thermal jet systems simply because of the high quality. Thermal inkjet systems allow you to print unique graphics-ones that continuous flow systems will have trouble with. At the same time, the throw distance for thermal inkjet systems is very short. You'll have to have the print heads very close to the mail pieces, which could cause jams in the line and hurt production. |
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Alternative Bulk Mail Inkjet Systems |
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The latest development in addressing equipment is the Domino L-Series Printer, which uses Lexmark technology. Technically, it is a thermal inkjet system, but it was developed specifically for bulk mail systems so a lot of the common problems were eliminated in its design.
The equipment itself is less expensive than continuous flow systems. Since it uses thermal jet technology, there's no need to purchase and maintain print heads. But the ink cartridges are much cheaper than other cartridges. Not only that, but the ink droplets are smaller and less ink is used for each image. So you save money on both the equipment and the supplies.
At 225 x 600 DPI, the L-series will print at 165 feet per minute. This is twice as fast as older thermal inkjet systems. The ink itself throws further and dries faster than older thermal inkjet systems. Even with odd shaped mail pieces, the L-series will maintain a high quality at high speeds.
Finally, the L-series utilizes Lexmark's "redundant jets" technology. A clogged nozzle will no longer cause a white line in the print and stop production. Instead, the print in that area might be slightly lighter, but will still look good enough to pass USPS regulations.
Choosing the right inkjet system is important for the future of your company. Make sure you have all the facts about the different option available to you. And look for an equipment dealer who can offer you more than one solution, so that you don't end up purchasing something that doesn't fit your needs. |
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