Getting Started with Postal Bulk Mail

Bulk mail is a way to save money on postage by doing things that save the US Postal Service (USPS) money. They pass some of the savings along to you by charging you lower postage prices.

The most common type of bulk mail is called "Standard Class". (It used to be called "3rd Class".) Most advertising mail, newsletters, etc. are sent using Standard Class.

To use Standard Class, your pieces must be essentially identical, without any personal information. That means you can't scribble notes to your friends on various pieces. It also means you can not send invoices, statements, and other individual information using Standard Class.

However, you may send form letters on which you personalize the name and address, so long as the rest of the letter is the same for everyone.

If you send more than 500 invoices, statements, or similar mail at one time, you can get a small postage discount by using presorted First Class Mail.

There are various levels of savings depending on how much how much of the postal service's work you are willing to do.

Whether it's worth it for you to do the extra work to get to the next level of discount depends a lot on how many pieces you are mailing. For mailings of many thousands of pieces, you probably want to save as much on each piece as possible. For smaller mailings, the cost for additional software or the time you would spend on more complicated preparation is often not worth the few extra pennies saved.

For example, adding barcodes to your addresses would save you anywhere from as much as 2.3¢ per piece, if you have at least 150 pieces going to the same 5-digit zip code, to as little as only 0.3¢ per piece, if you don't. To add barcodes, you must have a perfect 9-digit zip code for every address. To do that, you either need to buy expensive software to verify your zip codes, or you need to send your list to an online zip code service. Either way, you quickly eat up the extra savings unless you are mailing thousands of pieces or your mailing is concentrated within a few zip codes.

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