Send Bulk Email Responsibly |
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How can I send bulk Email responsibly? |
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| Question: How can I send bulk Email responsibly? |
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| Answer: Always use these four elements to send out a responsible bulk Email ad campaign: |
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1. Accurate subject line |
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| "You forgot!" or "Remember me?" is not only misleading, it's also a trick spammers use. Since it's a widely common practice to use deceptive subject lines, it's also a tip off to spam blocker software and Email filters. Your message may never make it to your intended recipient. Keep subject lines simple and straightforward. |
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2. Acccurate headers |
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| Spammers often forge the headers on the Emails they sent. This means they attempt to bypass any means you have of tracking down their true location and ISP. |
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3. Use your physical street address |
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Let consumers know there is a person and a real business behind your messages. Give them your physical street address in all correspondence.
Most spammers simply use their Email address and don't give out any kind of contact information such as telephone numbers or street addresses. If you do give out this information, it lends so much more credibility to your message and the company behind it.
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4. Give consumers a way to opt-out |
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You're not going to gain business by forcing someone to receive your messages. Give them the option to unsubscribe from your mailings and truly allow them to do so.
Since most spammers devise a trick that makes people think they're opting out when all it does is confirm there is a real live person on the other end of that Email address, you should run a legitimate way to allow someone to discontinue receiving your messages.
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