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The Many Advantages of Bulk Email Marketing |
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Bulk email marketing is the more benign term that is used to describe the process of sending bulk emails to unsuspecting citizens for the purpose of affecting a sale online. The more accurate of widespread terms that are used for this procedure is spam. Spam basically requires two things to get going: mail addresses to send bulk emails to and a gullible server to send the mails themselves. As one can imagine, many people aren’t too happy to receive over a hundred mails in their inbox telling them to buy Viagra and therefore, there has been enough public fury over spam that spam filters have become more and more intelligent to the point where you may never see spam come into your inbox. But the question remains that if this was such a bother to the very market that people were trying to target why did the online marketers persist?
The answer to this lies in the relative simplicity of using the medium of the internet to spread the word about the product. If we take a parallel to spam in the offline world, TV advertising comes pretty close. Most of the ads that we get to see are also unsolicited but are such a regular feature of the viewing experience that it has become acceptable to watch 5 minutes of advertising material out of twenty minutes of actual programming content.
Bulk email marketing, some would argue, is basically the same thing. However, the difference lies in the fact that TV does not affect your professional life. There have been lawsuits filed on ISPs that have not taken action against spammers to the tune of millions of dollars citing lost productivity. This money could not be recovered from those who actually sent bulk emails because a spammer almost never reveals his or her true identity and lives a shadowy existence on the net. |
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| Customer Feedback |
 I can never imagine that emails go so quick! Now I know whether an email arrives immediately after I click 'send' button. Thank you providing this helpful software. I will recommend this software to all my friends. ...  |
| “Jason Ostresh” |
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