|
|
Tips for ethical bulk-mail operation |
| |
How to run an ethical bulk-mail operation |
| |
| To be sure, bulk e-mail is an excellent marketing tool that can extend the reach of any business’ marketing efforts, particularly those of small businesses. Yet, there is a wrong way and a right way to do bulk mail. You can see plenty of examples on this site of the wrong way (we call it spam); what, however, is the right way? On this page I offer my own suggestions for running an ethical and effective bulk e-mailing enterprise. |
| |
Is bulk e-mail right for you? |
| |
| Yes, when properly done, bulk mail can be very cheap and effective. But will it be cheap or effective for you? Consider the following: |
| |
Are you in a position yet to build an opt-in list of useful size? |
| |
Bulk mail will work best for you if you actually have (or can get) a list of people who want to get the mail. Otherwise, there’s probably no point to the enterprise.
If you’ve been in business awhile, and have a lot of customers who might sign up to hear from you, then a bulk-mail list might be a good thing to try. If you don’t quite have things up and running yet, but you do have a lot of business and social connections who might be interested enough to sign up for your list, then this could help you bootstrap your operations.
On the other hand, if nobody knows you or your business, then you really have no way to build a true opt-in mailing list that’s large enough to pay off. If you can’t build your own opt-in list, and you can’t use anyone else’s lists, then you probably should stay away from bulk-mail for the time being. Consider instead devoting your energies to doing some promotion and building your business to the point where bulk mailing would become more useful to you. |
| |
Do you frequently have new information to pass along via bulk mail? |
| |
| If you’re always getting in new and unusual products, then bulk-mail is a good way to clue in your customers. Likewise, if you frequently run special offers or sales promotions, then bulk mail will help you tell the world. On the other hand, if your inventory seldom changes, then it’s less clear that constantly mailing out messages with the “same-old same-old” in them will be of much help (and they could actually turn off a lot of your subscribers).
|
| |
Is your business seasonal, or otherwise tied to events? |
| |
| Florists and candy-sellers do big business around Valentine’s day and Mothers’ day. Tax accountants have their busy season in the first third of the year. Sellers of camping gear, bicycles, and other outdoor recreaction products may catch a lot of interested buyers during the late winter or early spring. And, of course, nearly all retailers get a nice bump around the Christmas holidays If yours is a seasonal or event-driven business, then a well-timed bulk mailing can catch buyers’ attention at just the right time.
|
| |
Can you afford it? |
| |
Running a small bulk-mail operation should not be terribly pricey. However, you’ll need to make a cost-benefit decision about it, just as you would for any other business expense. Factor in the time you’ll spend preparing for and developing the mailings, as well as the few hours per mailing that you’ll enjoy (not!) on such administrivia as pruning your address list and dealing with bounces, removal requests, and complaints. Finally, consider what you’ll pay to a remailer service to help you send out the message. These costs should be balanced against the potential return, and against other (possibly more productive) uses of your time and money.
Of course, the costs don’t stop with the mailing itself; in order to make most efficient use of bulk mail promotion, you’ll probably need an internet domain and a permanent web presence of your own (i.e., on a virtual host or collocated server). To capture sales as quickly as possible from your mailings, you may also need an e-commerce setup and a merchant account. These are routine items for the internet-based retailer, but may be big investments of time and money for “ground-floor” beginners. |
|
Dedicated Email Server in
USD 800 / Month
Shared SMTP for Email USD
249 / Month
Managed Dedicated E-mail
Servers |
|
We
can customized any service
for your needs, Just contact
us if anything you want with
your budget and other
details. |
 |
|
 |
| sales.bulkemailhostingservice@gmail.com |
|
|
|
|
|
|
|
|
|
|
| Customer Feedback |
 I can never imagine that emails go so quick! Now I know whether an email arrives immediately after I click 'send' button. Thank you providing this helpful software. I will recommend this software to all my friends. ...  |
| “Jason Ostresh” |
|
|
| |
|
|
» Real Estate Email Marketing
» Gambling Email Marketing
» IT industry Email Marketing
» Software Email Marketing
» VMail Marketing
» Email Marketing for Movies
» Exhibition Email Marketing
» Hospitality Email Marketing
» MLM Industry Email Marketing
» Outsourcing Email Marketing
» B2B B2C Email Marketing
» BPO / KPO Email Marketing
» Affiliate Marketing through Email
Marketing |
|
|
|
|
|
|
|
| |
|
|
» Afghanistan
» Albania
» Algeria
» American
» Andorra
» Angola
» Anguilla
» Antarctica
» Antigua,Barbuda
» Antilles
» Netherlands
» Arabia
» Saudi
» Argentina
» Armenia
» Aruba
» Australia
» Azerbaijan
» Bahrain
» Bangladesh
» Barbados
» Belgium
» Belize
» Benin
» Bermuda
» Bhutan
» Bolivia
» Bosnia
» Herzegovina
» Botswana
» Brunei Darussalam
» Bulgaria
» Burkina Faso
» Cambodia
» Cameroon
» Canada
» Cape Verde
» Caribbean
» Central America
» Chad
» Chile
» China
» Colombia Comoros
» Congo
» Costa Rica
» Cote D'Ivoire
» Croatia
» Cuba
» Cyprus
» Czech Republic
» Denmark
» Djibouti
» Dominica
» Dominican Republic
» East Timor
» Ecuador
» Egypt
» El Salvador
» Equatorial Guinea
» Eritrea
» Estonia
» Ethiopia
» Finland
» France
» French Guiana
» French Polynesia
» Gabon Gambia
» The Georgia
» Germany
» Ghana
» Gibraltar
» Greece
» Greenland
» Grenada
» Guadeloupe
» Guam
» Guatemala
» French
» Guinea
» Guinea-Bissau
» Guinea
» Equatorial
» Guyana
» Haiti
» Vatican
» Netherlands
» Hong Kong
» China Hungary
» Iceland
» India
» Indonesia
» Iran
» Iraq
» Ireland
» Israel
» Italy
» Ivory Coast
» Jamaica
» Japan
» Jersey
» Jordan
» Kazakhstan
» Kenya
» Kiribati
» Korea
» Kosovo
» Kuwait
|
» Kyrgyzstan
» Latvia
» Lebanon
» Lesotho
» Liberia
» Liechtenstein
» Lithuania
» Luxembourg
» Macedonia
» Madagascar
» Malawi
» Malaysia
» Mali
» Malta
» Martinique
» Mauritius
» Mayotte
» Mexico
» Micronesia
» Mongolia
» Montenegro
» Montserrat
» Morocco
» Mozambique
» Namibia
» Nauru
» Nepal
» Netherlands
» New Caledonia
» New Zealand
» Nicaragua
» Niger
» Nigeria
» Niue
» North America
» Norway
» Oceania
» Oman
» Pakistan
» Palau
» Palestinian
» Panama
» Peru
» Philippines
» Poland
» Portugal
» Puerto Rico
» Qatar
» Reunion
» Romania
» Russia
» Rwanda
» Sahara
» Saint Helena
» Saint Lucia
» Saint Martin
» Samoa
» San Marino
» Saudi Arabia
» Senegal
» Serbia
» Seychelles
» Sierra Leone
» Singapore
» Slovakia
» Somalia
» South Africa
» South America
» Spain
» Sri Lanka
» Sudan
» Suriname
» Swaziland
» Sweden
» Switzerland
» Taiwan
» Tajikistan
» Tanzania
» Thailand
» Timor-Leste
» Togo
» Tokelau
» Tonga
» Trinidad &
» Tobago
» Tunisia Turkey
» Turkmenistan
» Tuvalu
» Uganda
» Ukraine
» United Arab
» Emirates
» United Kingdom
» United State
» Uruguay
» Uzbekistan
» Vanuatu
» Vatican
» Venezuela
» British
» Virgin Islands
» U.S.
» Western Sahara
» Yemen
» Zambia
» Zimbabwe |
|
|
|
|
|
| |
|
