Top 10 Questions About Bulk Mailing |
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| Bulk mailing, also known as direct mailing, is an affordable and low-maintenance way for a business to market an offering to new and existing customers or just build brand awareness. The concept is pretty straightforward, but several questions often come up when it comes to bulk mailing. The following is a look at the Top 10 questions about Bulk Mailing. |
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| 1. Why should my business invest in direct mailing? We do email blasts! Bulk mailing is still the best way to get a specific offer to a specific target. Moreover, people are actually more likely to give a mailed offer a glance than an emailed one. |
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| 2. Why is the offer so crucial? Your message has to be crystal clear. You want your potential customer to see immediately the benefit he or she will get by responding to your offer. Put a lot of effort into focusing your message or hire professionals who know how to really catch a prospect's eye with a bulk mailing. |
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| 3. Who should we send our bulk mailing to? You probably maintain a customer database or mailing list… but how up to date is it? Invest some legwork in ensuring that your mailing list is up to date and reaching your target customers; otherwise, you should consider a direct mail service to help with your mailing list and focus on your target market. |
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| 4. How expensive is it? No one wants to waste money. Carefully assess your budget and review details like printing and postage costs. Bulk mailing service providers know all the ins and outs of direct mailing (especially saving on USPS postage) and can save you a lot on the bottom line. |
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| 5. What kind of bulk mailing should we do? You've seen them all: postcards, brochures, mailers (1 or 2 sheets of marketing material in an envelope), and catalogs. Save catalogs for existing prospects. Postcards and mailers are the best options for soliciting new prospects. |
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| 6. Who's going to design it? If you or someone in your organization has graphic design skills, great. You can also look into printing services that specialize in both the design and distribution of bulk mailers. |
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| 7. How big can we go? The bigger, the better – both the USPS and a bulk mailing service will offer you a better price on postage the bigger your bulk mailing is. |
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| 8. How often should we send out a bulk mailing campaign? Don't worry about oversaturating prospects. Really. You should try to do frequent and consistent mailings. Remember, out of sight is always out of mind when it comes to business marketing. |
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| 9. Don't people just get annoyed and toss unsolicited direct mailers? Sure, this can happen. There are two good ways to ensure that your bulk mailing doesn't get canned… One, include a small promotional item, adding value to the mailing. Two, include a Johnson Box, a one sentence summary of your offer that will catch the reader's eye and clue them in right away to the value of your offering. |
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| 10. Does Bulk Mailing Work? It certainly can when it's done right. The best way to ensure the success of your bulk mailing is hire a service that specializes in direct mailing. |
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